Our Philosophy

Customized Care
Many of our patients come to us after unsuccessful and frustrating experiences with larger fertility centers where they felt as if they were running a fertility obstacle course with no success — where they were a number, not a name. Others come to us emotionally and physically exhausted after months or even years of struggle.
We know that the family-planning industry is rife with “treatment programs” that are universally applied in a factory-style approach. Our philosophy is different.
At Friberg Fertility, our care will always reflect an intimacy with your unique situation. We believe you deserve to be treated like family — with personalized care, compassion, acceptance, accommodation and support.
Unmatched Expertise
Our practice benefits from the many customized methods, proprietary equipment designs and proven strategies that Dr. Friberg has developed throughout his career.
Over the years, we have helped thousands of parents achieve successful births and realize their dreams of creating families.
