Our Philosophy

Friberg Fertility is focused on helping people realize their dream of parenthood by providing thoughtfully customized care and unmatched expertise.

Customized Care

No two patients are alike, and no two families have identical needs.
At Friberg Fertility, you are family, and our treatment plans begin with you — your story, your questions and your dreams.

Many of our patients come to us after unsuccessful and frustrating experiences with larger fertility centers where they felt as if they were running a fertility obstacle course with no success — where they were a number, not a name. Others come to us emotionally and physically exhausted after months or even years of struggle.

We know that the family-planning industry is rife with “treatment programs” that are universally applied in a factory-style approach. Our philosophy is different.

At Friberg Fertility, our care will always reflect an intimacy with your unique situation. We believe you deserve to be treated like family — with personalized care, compassion, acceptance, accommodation and support.

Are you ready to share your story?
Make an appointment for a new patient consultation here.

Unmatched Expertise

Dr. Friberg has worked in fertility since 1964. He has been on the cutting edge of fertility research and treatment and played an instrumental role in establishing the first IVF Program in the American Midwest.

Our practice benefits from the many customized methods, proprietary equipment designs and proven strategies that Dr. Friberg has developed throughout his career.

Over the years, we have helped thousands of parents achieve successful births and realize their dreams of creating families.

Learn more about Dr. Friberg and our team.